Dove's new 'Real Beauty' bottles spark backlash.
It’s the latest ad in Dove’s Campaign for Real Beauty, a marketing effort launched in 2004 to “start a global conversation about the need for a wider definition of beauty.” The initial ads featured women of various sizes in white underwear frolicking across billboards and magazine spreads under headlines like, “Fat or fab?” A follow-up video a few years later showed an already.
Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the “Real Beauty” image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color.
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Summer Styles Are Getting Cheeky at STS Blue. STS Blue is inspired by the casual LA and Southern California vibe and to kick off the summer season, STS Blue will be having a “May madness” giveaway, where they will be giving away a pair of shorts every day, all month long.
Jem and the Holograms is, to be honest, a ploy to make money and sell Hasbro toys. It’s also a surprisingly sweet and sincere tale of an overnight success (literally) and the problems that arise.
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